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The people who've served cow flesh to billions, beneath golden arches
around the world, have now come to the land where the cow is sacred.
And they are being ever so careful to be Indian.
No Big Macs here, no indeed. No cow flesh, no pig fat, lest Hindus or
Muslims be offended. In India it's the Maharaja Mac. The menu is full
of veggies spiced just for the Indian palate, and the slaughter of
choice is chicken and sheep.
And trendy Indians, it seems, are lining up to swallow it. When the
doors opened in Delhi in early October, day one saw a reported twenty
thousand customers, and in Mumbai the crowds on opening day stretched
half a mile.
Some voices, of course, spoke out in protest. Some griped that McIndia
uses mono-something-or-other, a taste boosting chemical. Others
groaned at being catered to by a videshi company, a company of
foreigners.
But an Indian taste for McAmerica and an American appetite for rupees
seem to have found one another. And if the cow is your mother and the
business of the arch people in the rest of the world is to dish out
your mother's flesh on a bun, what does it matter? The sheep and
chickens, we are assured, are svadeshi, home grown, so everthing is
all right.
The svadeshi sheep and chicken, of course, might have thought
otherwise, had they thought about it. But mere birds and beasts can't
think about it, nor can men who've become hardly better.
For birds and beasts are obliged by nature to live entirely for their
senses, with no higher thoughts. And a man who sacrifices the higher
values of life merely to earn a rupee or spend it for his tongue is
descending to the life of a beast.
It is the beasts who have no higher concern than eating, sleeping,
fighting, and gratifying the sex drive. Only when we turn towards
spiritual realization do we begin to rise above the life of the
animals.
The culture of spirituality has long been the pride of India. But now
even Indians are becoming proud to follow America in becoming cheaply
fed beasts.
Like elsewhere in the world, McBeast in India queues up beneath the
golden arches, not thinking beyond the whims of his senses, not
thinking of Krishna, Gopal, the eternal master of the cows, and not
realizing that by giving up higher consciousness for burgers and
shakes he is slaughtering his own spiritual life.
He is a spiritual living being, an eternal spark of consciousness,
wise by nature, and eternally connected with Krishna. But when allured
by the golden arches of material enjoyment his spiritual wisdom pales,
and he lines up to slide down into passion and ignorance.
For the people of the arch are not kind to beasts, though they are
beasts themselves. In the world of false enjoyment, "billions served"
means billions cheated, and no good will come of it, not anymore for
the beasts served as customers than for the beasts served on the buns.
Good will come to us only when we turn back to Krishna, back to
Godhead.
--Jayadvaita Swami (Editor of BTG)
(Copyright: The Back to Godhead magazine; posted with permission)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
"Never was there a time when I did not exist,
nor you, nor all these kings; nor in the future
shall any of us cease to be."
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
(Krishna to Arjuna before the battle)
/ Jahnu
www.users.wineasy.se/storm/
www.krsna.com
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